{"id":23037,"date":"2025-02-08T16:22:13","date_gmt":"2025-02-08T15:22:13","guid":{"rendered":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/?p=23037&#038;preview=true&#038;preview_id=23037"},"modified":"2025-02-08T16:58:58","modified_gmt":"2025-02-08T15:58:58","slug":"le-business-insoupconne-des-placements-de-produit","status":"publish","type":"post","link":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/le-business-insoupconne-des-placements-de-produit\/","title":{"rendered":"\u00c9coGest Lyon : Le business insoup\u00e7onn\u00e9 des placements de produit"},"content":{"rendered":"<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nGHwXFZjrZY?si=tht04ijPSe5J2qlr\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Comment les marques s&rsquo;invitent-elle dans le streaming payant ?<\/p>\n<p>Une vid\u00e9o <em>LesEchos<\/em><\/p>\n<p style=\"text-align: left;\">\u00ab\u00a0En regardant Emily in Paris, James Bond ou m\u00eame Dix pour cent, vous avez s\u00fbrement vu passer du placement de produit pour McDo, Heineken ou H\u00e4agen-Dazs.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Comment les marques s&rsquo;invitent-elle dans le streaming payant ? Une vid\u00e9o LesEchos \u00ab\u00a0En regardant Emily in Paris, James Bond ou m\u00eame Dix pour cent, vous avez s\u00fbrement vu passer du placement de produit pour McDo, Heineken ou H\u00e4agen-Dazs.\u00a0\u00bb<\/p>\n","protected":false},"author":17,"featured_media":23044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[496,23,58],"tags":[500,573],"class_list":["post-23037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zoom-videos","category-inspection-regionale","category-formation-continue","tag-accueil_video_une","tag-economie-et-gestion"],"_links":{"self":[{"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/posts\/23037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/comments?post=23037"}],"version-history":[{"count":3,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/posts\/23037\/revisions"}],"predecessor-version":[{"id":23049,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/posts\/23037\/revisions\/23049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/media\/23044"}],"wp:attachment":[{"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/media?parent=23037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/categories?post=23037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecogestion-legt.enseigne.ac-lyon.fr\/legt\/wp-json\/wp\/v2\/tags?post=23037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}